{"id":2773,"date":"2025-06-21T23:43:06","date_gmt":"2025-06-21T23:43:06","guid":{"rendered":"https:\/\/skilledprofessors.com\/?p=2773"},"modified":"2025-06-21T23:43:06","modified_gmt":"2025-06-21T23:43:06","slug":"digital-marketing-assessment-2-guideline","status":"publish","type":"post","link":"https:\/\/writezilas.com\/essays\/digital-marketing-assessment-2-guideline\/","title":{"rendered":"Digital Marketing Assessment 2 Guideline"},"content":{"rendered":"\n<p><strong>Term 2 2023<\/strong><\/p>\n\n\n\n<p><strong>Assessment 2: <\/strong>Social Media Engagement Report and Presentation<\/p>\n\n\n\n<p><strong>Weighting: <\/strong>30%<\/p>\n\n\n\n<p><strong>Task Description<\/strong><\/p>\n\n\n\n<p>This assessment task requires the submission of <strong>TWO (2) FILES<\/strong><strong> <\/strong>(i.e., one Word file and one PowerPoint file). Assessment 2 is an individual assessment that involves preparing a brief social media engagement report by analysing contents posted on a chosen brand&#8217;s social media platform\/s (e.g., Facebook, Instagram, YouTube, Twitter).<\/p>\n\n\n\n<p>You are required to select <strong>one<\/strong><strong> <\/strong>of the following brands:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bonds<\/strong><\/li>\n\n\n\n<li><strong>Billabong<\/strong><\/li>\n\n\n\n<li><strong>Coles<\/strong><\/li>\n\n\n\n<li><strong>Domain Real Estate<\/strong><\/li>\n\n\n\n<li><strong>Flight Centre Australia<\/strong><\/li>\n\n\n\n<li><strong>Kmart Australia<\/strong><\/li>\n\n\n\n<li><strong>Lorna Jane<\/strong><\/li>\n\n\n\n<li><strong>Qantas<\/strong><\/li>\n\n\n\n<li><strong>Vegemite<\/strong><\/li>\n\n\n\n<li><strong>Woolworths<\/strong><\/li>\n\n\n\n<li><strong>Jetstar<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Analyse your chosen brand&#8217;s social media posts as well as how social media users engage with these posts. You will classify these posts based on pre-determined categories or themes and prepare a brief report based on the analysis. The report should include a recommendation section for your chosen brand. The main body of the report should be <strong>1500 words maximum<\/strong><strong> <\/strong>in length excluding the executive summary, table of contents, tables, charts\/graphs, the reference list and appendices. The presentation component will be in PowerPoint format with recorded voice-over limited to <strong>5 slides<\/strong><strong> <\/strong>(excluding title slide) and no longer than 5 minutes in duration. The presentation component must include the <strong>major<\/strong><strong> <\/strong><strong>findings from the analysis and recommendations<\/strong>. The following link provides a good video tutorial on how to record voice-over in PowerPoint: https:\/\/<a href=\"http:\/\/www.youtube.com\/watch?v=jHeH05PKvHg\" target=\"_blank\" rel=\"noopener\">www.youtube.com\/watch?v=jHeH05PKvHg<\/a><\/p>\n\n\n\n<p><strong>NB: The brand you select will also be used in the Assessment 3 task.<\/strong><\/p>\n\n\n\n<p>Any assessment with a \u2018Turnitin\u2019 score of more than <strong>25%<\/strong><strong> <\/strong>will be checked by the marker and unit coordinator for potential plagiarism issue although it may not necessarily mean that you have plagiarised. If there is a substantial similarity score in the \u2018Turnitin\u2019 report, your assessment could be forwarded to an appropriate office\/authority.<\/p>\n\n\n\n<p><strong>Assessment Criteria<\/strong><\/p>\n\n\n\n<p>Written report will be assessed as follows (20 marks):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Research (i.e., identifying and classifying social media posts) (6 marks)<\/li>\n\n\n\n<li>Analysis write-up (i.e., writing about the findings and providing recommendations) (8 marks)<\/li>\n\n\n\n<li>Integrate findings from theoretical and empirical research, including proper in-text citations and reference list using APA referencing style (3 marks)<\/li>\n\n\n\n<li>Report format (i.e., structure) and writing (i.e., spelling, grammar, sentence construction) (3 marks)<\/li>\n<\/ul>\n\n\n\n<p>Presentation will be assessed as follows (10 marks):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Presentation content (i.e., covers the major findings from the analysis, provides recommendations) (6 marks)<\/li>\n\n\n\n<li>Presentation delivery (i.e., delivery is professional and finishes within 5 minutes) (4 marks) For detailed assessment criteria, please see the marking rubric on Moodle.<\/li>\n<\/ul>\n\n\n\n<p><strong>Penalties<\/strong><strong> <\/strong>apply for late submission (a 5% mark will be deducted from the total mark for Assessment 2 per day unless an approved extension has been granted).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Term 2 2023 Assessment 2: Social Media Engagement Report and Presentation Weighting: 30% Task Description This assessment task requires the submission of TWO (2) FILES (i.e., one Word file and one PowerPoint file). Assessment 2 is an individual assessment that involves preparing a brief social media engagement report by analysing contents posted on a chosen&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2773","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/writezilas.com\/essays\/wp-json\/wp\/v2\/posts\/2773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/writezilas.com\/essays\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/writezilas.com\/essays\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/writezilas.com\/essays\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/writezilas.com\/essays\/wp-json\/wp\/v2\/comments?post=2773"}],"version-history":[{"count":0,"href":"https:\/\/writezilas.com\/essays\/wp-json\/wp\/v2\/posts\/2773\/revisions"}],"wp:attachment":[{"href":"https:\/\/writezilas.com\/essays\/wp-json\/wp\/v2\/media?parent=2773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/writezilas.com\/essays\/wp-json\/wp\/v2\/categories?post=2773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/writezilas.com\/essays\/wp-json\/wp\/v2\/tags?post=2773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}